Debbi Feilds

Debbi Feilds is the founder and current spokesperson of Mrs. Fields Bakeries.

Then in 1977 she decided she will open a cookie shop and did just that – with, amazingly, the backing of a banker in this untried concept and inexperienced 20 year old. On August 16, 1977, Mrs Fields Chocolate Chippery first opened its doors in Palo Alto, California. Halfway through her first day she had not made a single sale, so she went outside and started handing out her cookies for free. Soon people were streaming in to the shop to buy more of her cookies.

Her company motto “Good enough never is”, says all about her business philosophy. She worked hard and her customer satisfaction was a priority. That, and the great cookies she baked. She later changed the company name to Mrs. Fields Cookies to allow for other type of cookies than just chocolate chip.

she joined the Toastmasters organization and has earned the Golden Gavel award that is awarded annually to the individual that demonstrates consistent self-improvement, success and leadership.

Besides being a Harvard Business School case study on business efficiency, Debbi Fields has authored various books including the “Mrs. Fields Cookie Book: 100 Recipes from the Kitchen of Debbi Fields” – the first cook book to make it to the top of the New York Times bestseller list. She also conducts various seminars and sits on the boards of the Outback Steakhouse.

Categories: Woman of the Day

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