Amazon India Fashion Week SS’16 Day 4

Day 4, Oct 10 ushers the weekend with a fresh burst of talent presented by FDCI & Elle today. Amazon India Fashion Week Spring – Summer 2016 showcases `First Cut,’ a fashion what next new initiative to launch India’s fresh and most promising designers.

day4 schedule

The First Cut Designers:

The day started with a show presented by FDCI and Elle called The First Cut Designers which featured 6 of India’s up and coming design talent – The Meraki Project by Sonali Pamnami, Asa by Shreya Oza, Example by Moutushi & Rituraj, Lola by Suman, Vitasta by Aditi Dhar, Dvibhumi by Vyshnavi. We were pleasantly surprised by how fabulous the show by first cut designers was.

Asa’s collection featured easy silhouttes and a classic colour palette derived from natural dyes. Glimpse of Asa’s collection.

Example had Kerala cotton dresses, bright bandhani prints and robe jackets that make for the perfect travel wardrobe.

Vitasta’s collection was based on the idea of asymmetry using leather fringes, strips of leather and punch-work patterns.

From Dvibhumi’s ‘Rythm-Rawa-Riyaz’ jewellery line that showed clean lines, repetitive patterns and visual rythm to Lola by Suman B that showed a Mediterranean sun-kissed romance in a collection with hues of gold, taupe, burgundy, pink and beige, the show had some spectacular sartorial moments.


Read more: AIFW SS’16 Day 4 The First Cut Designers


DRVV collection showcased the labels signature androgynous style with structured constructions being the highlight of the show. Following a largely monochrome and blue palette, the designer was on stage with his models, shrouded in cloth and changed the looks on the models by playing with layers.

Read more: AIFW SS16 Day 4 DRVV

Ikai by Ragini Ahuja:

Ikai by Ragini Ahuja blew everyone away and the show had a child like atmosphere with models skipping down the runway to old play tunes. The collection was a mix of urban grit and romantic folk. Oversized loungewear adorned with geometric chintz florals appliqued in denim and suede made for a stunning sartorial spectacle.

Read more: AIFW SS16 Day 4 IKAI by Ragini Ahuja

Love Birds:

Love birds did a video runway before the models actually took the ramp and the collection was very minimalistic with monochrome being quite the highlight again.


Read more: AIFW SS’16 Day 4 Love Birds


11.11 and Eka took to the stage next with a collection that heavily featured three elements – Khadi, natural dyes and Kala cotton.

Eka’s collection paid homage to the origin of handcrafted material and indigenous textiles – a very rustic feel, if you will. The entire collection had a very comfortable and relaxed vibe to it, with contemporary, feminine silhouettes and subtle, pleasing colour palette.

Read more: AIFW SS’16 Day 4 EKA

11:11 (Eleven Eleven):

11:11 and Eka took to the stage next with a collection that heavily featured three elements – Khadi, natural dyes and Kala cotton. The collection was meant to symbolize introspection and considering why and how we do things while connecting to what matters most. The collection was everything you would expect from the designer duo who are very much in touch with nature and all about sustainable fashion and featured a lot of layering and varying proportions in a subtle colour palette.

Read more: AIFW SS’16 Day 4 11:11 (Eleven Eleven)

Geisha Designs by Paras and Shalini:

Geisha Designs by Paras and Shalini with a collection that featured lazer cut dresses and a lot of sheer lace in pretty summer pastels. The statement accessories a la floral crowns was the perfect compliment to this uber feminine collection.

Read more: AIFW SS’16 Day – 4 Geisha Designs By Paras Shalini

Gauri & Nainika:

Gauri & Nainika and Malini Ramani were up next and needless to say, both shows were absolutely smashing! Frills, fluff and bows were the highlights of Gauri & Nainika’s show with beautiful gown in easy, fluid silhouettes and the prettiest palette. The dresses and gowns were of varying lengths and we are sure that come SS’16 we are going to be spotting these beauties on quite a few red carpets.

Read more: AIFW SS’16 Day 4 Gauri & Nainika

Malini Ramani :

Gauri & Nainika and Malini Ramani were up next and needless to say, both shows were absolutely smashing!

Malini Ramani is often known as the queen of party wear and today’s show was a clear example of how she got that title! Metallics ruled the runway as Malini brought alive disco chic by way of stunning floor lenght gown in form fitting silhouettes. The designers also looked stunning in a printed sari and we can’t wait to get our hands on this collection!

Here’s the glimpse of the Malini Ramani collection:

Read more: AIFW SS’16 Day 4 Malini Ramani

Pero by Aneeth Arora:

Pero by Aneeth Arora was next on the runway and what a fun show that was! We had front row seats to fashion’s funnest pyjama party and can we just say, we loved every moment of it! The models channelled casual comfort with rollers in their hair and an easy breezy attitude. Lounging on beds in fabulous pyjamas and tunic with the most relaxed constructions, they made for such a pretty picture!

Read more: AIFW SS’16 Day 4 Pero By Aneeth Arora

Rohit Gandhi & Rahul Khanna:

The day ended with a show by renowned duo Rohit Gandhi & Rahul Khanna and a collection that was all about full blown, high octane, unmatched glamour. Sequins, sparkle and all things glitter took over the runway and lest we forget to mention, so did Athiya Shetty who literally stopped the show in a floor length, sparkly silver number – sexy and how!

Read more: AIFW SS’16 Day 4 Rohit Gandhi & Rahul Khanna

source: FDCI, Blog exclusively

Categories: Fashion

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